Privacy policy
Last updated: November 9, 2026 (America/Halifax). Plain language. Written for a small Canadian business under PIPEDA principles.
Tidewater Reviews (“we”, “us”) helps home-service businesses write and, when you choose, post replies to their Google reviews. This page explains what information we collect, why we use it, and how you can ask us to change or delete it.
Who we are
Tidewater Reviews
P.O. Box 474, Trenton NS B0K 1X0
Email: [email protected]
What we collect
- Business contact information you give us — business name, public Google Business Profile link, contact email, and optional public phone or website.
- Intake facts you approve for use in replies (tone, words to avoid, claims we may or may not make, approved public contact route for unhappy reviewers).
- Review text and ratings that are already public on Google. We read them to draft replies. We do not need private customer addresses, payment details, or medical information, and we ask you not to send those.
- Payment records for Interac e-Transfer (amount, date, sender email/name as shown on the transfer). We do not store card numbers; we do not use PayPal.
- Emails you send us, including sample requests and revision notes.
We do not run advertising trackers or analytics pixels on this website. We do not sell mailing lists.
How we use it
- To draft and (when you choose posting) publish Google review replies for your business.
- To email you batches for review, collect your edits or objections, and confirm posting.
- To manage your plan, invoices, and Interac payments.
- To improve our style guide using patterns you ask us to change — without publishing your private notes.
Google Business Profile Manager access
If you invite [email protected] as a Manager on your Google Business Profile, that access is granted through Google’s own sharing controls. We use it only to post replies you have approved (or that passed the 48-hour no-objection window for non-sensitive reviews), and to confirm they appear on your profile. We never ask for your Google password. You can remove Manager access at any time in your Google Business Profile settings. Choosing “drafts only” means we never need Manager access.
AI-assisted drafting
Reply drafting is AI-assisted. Review text and your approved intake facts may be processed by AI tools under our direction so we can produce drafts. Drafts are checked against your facts and our style guide before they are sent to you. We do not use your materials to publicly train a model as a marketing claim, and we do not post AI output without the review process described in our offer.
What we do not do
- We do not sell, rent, or trade your personal or business information.
- We do not ask for passwords.
- We do not write fake reviews, remove reviews, or promise search rankings.
- We do not put private customer details (home addresses, private phones, invoice numbers, medical info) into public replies.
Sharing
We share information only when needed to run the service: with you; with Google when posting an approved reply through Manager access you granted; with our bank as part of receiving an Interac e-Transfer; or when the law requires it. Service providers that help us operate email or files may process data on our instructions.
Retention
We keep client intake notes and delivery records for as long as your engagement lasts and for a reasonable period afterward for bookkeeping and dispute handling (typically up to 7 years for financial records where required). Raw working copies of review text used only for drafting are deleted about 30 days after a batch is accepted, unless you ask us to keep them longer or we need them for an active issue. You can ask for a different retention preference at intake.
Security
We use reputable email and storage tools, limit access to people working on your account, and use Manager access only as described above. No method of transmission or storage is perfectly secure; please do not send passwords or card numbers by email.
Your choices (PIPEDA)
You can ask to access, correct, or delete personal information we hold about you, subject to records we must keep for legal or accounting reasons. To make a request, email [email protected] with the subject line “Privacy request.” We will respond within a reasonable time. You can also withdraw Manager access in Google at any time, and cancel your plan by emailing us.
Children
This service is for businesses. We do not knowingly collect personal information from children.
Changes
We may update this policy as the service changes. The “Last updated” date at the top will change when we do. Continued use after an update means you accept the revised policy.
Contact
Questions about privacy: [email protected]
Mail: Tidewater Reviews, P.O. Box 474, Trenton NS B0K 1X0